The story behind the business that I never knew I wanted until it was sitting in my lap.

My entrepreneurial journey started during my summer breaks from college in my childhood home decorating initials & selling them at the local craft fair. "Initially Yours" was the start of something that blossomed into a passion that I never knew existed.

As I explored different business minors to compliment my marketing degree, I took a class in entrepreneurship & was immediately hooked. It was the first class that I actually read all of the books and looked forward to learning #allthethings. (I feel like I should note that I graduated magna cum laude even without reading all of my homework assignments haha). I was a hard worker throughout my time at Miami but knew that I didn't want to work my days away behind a computer; I wanted a way to unleash my creativity.

During the fall of my junior year I decided to buy one of those fancy cameras, you know the kind where the lenses come off? (that's what I thought was cool at the time). I thought that if I could just earn the $700 back by taking photos of my sorority sisters that it would be worth the investment for a fun hobby. Before I knew it, though, I'd earned back that and more. People started paying me for my services and by the fall of my senior year, I'd booked my very first wedding and officially filed for my LLC.

Fast forward a few years and I was able to grow my business to a point where I could quit my day job and pursue it FULL TIME. Over the years I've been able to capture over 100 love stories, document countless seniors & families all while educating other photographers on how to become refined second shooters. Our online community has grown rapidly and we're reaching photographers across the country.