Consistency is KEY. 🗝️ I’m sure you’ve heard that a million times before, so let me tell you WHY:

Consistency within your visual assets helps build your visual identity with your customer. You become instantly recognizable and rememberable when someone sees a photo or video. Customers may not always remember the specifics of the product but can remember the brand colors, tones and feel of a brand.

Cohesive visuals make you look more professional. Whether you’ve been in business for 1 month or 1 year, having quality visuals communicates that you know exactly who you are, what you stand for, and who you serve.

Brand consistency builds confidence – your customers know exactly who your brand is and you can be confident that every part of their experience with your brand is up to par.