Munk Pack’s New Design: Bold, Bright, and Perfect for Product Photography
I recently had the opportunity to photograph Munk Pack’s newly designed Nut & Seed Bars, and I am completely in love with their fresh branding direction. Their new packaging features vibrant colors that perfectly match the energy and flavor variety of their products. As a product photographer, I can’t express how much I enjoy working with brands that understand the power of bold visuals to stand out on shelves and social feeds alike.
During this shoot, I focused on highlighting their bars. The updated designs are so visually appealing – each bar has its own color story that immediately communicates the flavor while still maintaining brand consistency across the lineup. Using complementary bright color backdrops in a grid formation brought out the contrast in each wrapper while giving the final images a playful yet modern vibe.
I love photographing products like these because their brand vision aligns so well with my creative style, clean, colorful, and impactful. Munk Pack’s bars are packed with texture, from glossy dark chocolate to crunchy nuts and seeds peeking through the wrapper window, which creates natural dimension and interest in every shot. Combining that with the bold pinks, purples, blues and oranges in their packaging resulted in images that are eye-catching, scroll-stopping, and true to their mission of making nutritious snacking delicious and fun.
Brands like Munk Pack make shoots like these exciting because their design tells a story, and I get to amplify that story through intentional lighting, styling, and composition. Bright colors, strong products, and a brand that knows who they are – that’s a recipe for a photoshoot I’ll always enjoy.
Does your product need a glow up? Find out more here.