In the food and beverage industry, customers buy with their eyes first. Before they ever taste your product, they experience it visually—on your website, in social media ads, or on a grocery store shelf. If your product photos aren’t mouthwatering, engaging, and high quality, you’re losing sales. So how do you know when it’s time […]

Munk Pack’s New Design: Bold, Bright, and Perfect for Product Photography I recently had the opportunity to photograph Munk Pack’s newly designed Nut & Seed Bars, and I am completely in love with their fresh branding direction. Their new packaging features vibrant colors that perfectly match the energy and flavor variety of their products. As […]

Consistency is KEY. 🗝️ I’m sure you’ve heard that a million times before, so let me tell you WHY: Consistency within your visual assets helps build your visual identity with your customer. You become instantly recognizable and rememberable when someone sees a photo or video. Customers may not always remember the specifics of the product […]

(Especially for Better-for-You Snacks & Drinks) When you’re building a better-for-you food or beverage brand, you’re constantly making investment decisions – packaging, R&D, marketing, operations. So when it comes to photography, it’s natural to wonder: Is this just a “nice-to-have,” or does it actually move the needle? Here’s the good news: Great commercial photography doesn’t […]

In the fast-paced world of online shopping, your product images aren’t just pictures—they’re your first impression, your salesperson, and your brand ambassador all in one. With customers unable to touch, feel, or try your product in person, high-quality e-commerce photography is what makes them click “Add to Cart” instead of bouncing to a competitor. What […]