When you invest in commercial photography, you’re not just paying for a few hours of camera time. You’re investing in a comprehensive process designed to bring your brand to life visually. Here’s what goes into a commercial shoot: 1. Pre-Production This is the planning stage, and it’s vital. Creative Direction: Understanding your brand, audience, and […]

Sometimes the best creative projects come from simply playing around with an idea and that’s exactly what happened when I decided to do a fun personal photoshoot featuring Liquid I.V.’s Strawberry Lemonade. As a photographer, I’m always drawn to bold colors and fresh concepts, so I knew right away this shoot had to be bright, […]

As a commercial product photographer, having an efficient, reliable workflow is essential—especially when working on set with clients, art directors, and stylists who need to see results in real-time. Choosing the right photo editing software can make all the difference in speed, accuracy, and overall image quality. Two of the most popular choices among professionals […]

Because using a photo and owning a photo are not the same thing. When you hire a photographer, whether for branding, products, headshots, or any other project you’re not just paying for a gallery of beautiful images. You’re also paying for the right to use those images in specific ways. That’s where licensing comes in. […]

In the food and beverage industry, customers buy with their eyes first. Before they ever taste your product, they experience it visually—on your website, in social media ads, or on a grocery store shelf. If your product photos aren’t mouthwatering, engaging, and high quality, you’re losing sales. So how do you know when it’s time […]