Have you seen that trend where photographers share their raw files to show why they don’t deliver them? Well… this is exactly that. Let’s talk about these two photos of a Recess sparkling water can. Same product. Same setup. Same lighting. But totally different vibe, right? The first image is the raw, straight-out-of-camera version. It’s […]

As a commercial product photographer, having an efficient, reliable workflow is essential—especially when working on set with clients, art directors, and stylists who need to see results in real-time. Choosing the right photo editing software can make all the difference in speed, accuracy, and overall image quality. Two of the most popular choices among professionals […]

Frascati offers a delightful array of Italian dishes that are as photogenic as they are delicious. During a recent photoshoot, I had the pleasure of capturing the essence of Frascati’s offerings—from their artisanal sandwiches and hearty pasta dishes to vibrant salads and antipasti. Each dish is crafted with fresh, seasonal ingredients, reflecting the authenticity and […]

These snacks are perfect for on-the-go, packed with protein, and made with simple, quality ingredients — basically everything you’d want in a grab-and-go snack. From their bold new packaging to the savory details in every shot, this was such a fun session to style and capture. I’ve also worked on other Archer favorites, so it’s […]

When you look at a photo like this Crown Royal splash shot, you see the final result: a crisp, vibrant image with liquid mid-air, perfectly lit and full of energy. But here’s what you don’t see… Before the Shoot: Planning the Vision Long before the camera was even picked up, this shoot started with an […]