Over the past few months, I’ve been keeping myself busy with further refining my brand so that I can better serve you. One of the things that I spent a while digging into is what my mission, vision and values were for this little business of mine. After all, if I don’t have a good grasp on my purpose, I wouldn’t be able to serve you as well as I possibly could. I’ve found that by understanding the purpose of my business, I’m able to make better decisions for me and my clients.

My vision for Kelsie Lynn Photography is to impact people’s lives through showing the love and grave of Jesus in my relationships with them. Note that there’s nothing about photography found in that statement, and that’s intentional. If you remember this blog post from a few weeks back, this business of mine isn’t really about the pictures anyway. Ultimately, I want to my clients to feel loved, valued and worthy.

My mission for this business is a little bit different as I want to serve as a source of encouragement and joy. Whether I’m encouraging future brides-to be, other photographers or just photo enthusiasts, I want to make it a point that you are encouraged by visiting my website, following along on social media or reading my blog. Joy is such an important part of my business (click here to find out why!) and so it’s something I’m really intentional about sharing.

Finally I’ve outline a few of my values that I use to make decisions for my business:

• Faith Driven: This one is first for a reason. This business is not my own, and I am so incredibly thankful for it. It’s my hope and desire that the Lord is glorified through my business.
• Joyful (are you at all surprised??): I want to say yes to things that will fill me with joy rather than drain me, and I want my business to be a source joy for others.
• Generosity: I would love to be a generous with my money, my time, my knowledge and anything that I have to give. While I still need to be a profitable business, I’d love to approach decisions with a giving and generous heart.

A few months ago I rebranded my business to better capture who I am as a person. Although I think my new brand truly captures the essence of who I am, it is rooted in my mission, vision and values. That is the foundation of my business and I’m so incredibly excited for it to shine through. As much as I love the frilly aesthetics of a brand, it means nothing if you don’t have a strong foundation.